Puzzles have experienced a huge surge in popularity in recent years. Wordle became a daily habit for millions, and LinkedIn quickly jumped on the trend. Its puzzle offerings have grown into a much-loved daily pastime for users. The platform currently offers five daily puzzles—and now, a sixth is on the way.
LinkedIn has found a creative way to boost daily engagement and strengthen user retention by introducing a quick, brain-teasing puzzle to its platform. The professional networking site has rolled out Mini Sudoku, its sixth in-app game, designed to encourage users to return regularly. Developed in partnership with Japanese puzzle publisher Nikoli and three-time World Sudoku Champion Thomas Snyder, this scaled-down version of the classic Sudoku swaps the traditional 9×9 grid for a 6×6 format that can be solved in just two to three minutes.
The shorter playtime serves busy professionals seeking a quick mental break without disrupting their workflow. Lakshman Somasundaram, Senior Director of Product at LinkedIn, highlighted the game’s purpose, explaining, “We don’t want to have a puzzle on LinkedIn that takes 20 minutes to solve. We’re not games for games’ sake.” This addition is part of LinkedIn’s broader strategy to increase user interaction through casual gaming, striking a balance between productivity and light recreation.
The difficulty of Mini Sudoku puzzles increases as the week progresses, and each day includes a short video from Snyder, also known as “Dr. Sudoku” and founder of Grandmaster Puzzles, offering tips and walkthroughs. Snyder has also contributed to LinkedIn’s hint feature, making the game engaging for both novices and seasoned players.
An evolving strategy
Founded in 2003 and acquired by Microsoft in 2016, LinkedIn has steadily expanded beyond its core focus on job postings and recruitment tools. With features like a personalized video feed and other social elements, the gaming initiative marks another step in keeping users active on the platform for reasons beyond work.
By launching Mini Sudoku, LinkedIn supports its approach of blending professional networking with light, enjoyable moments—ensuring users stay engaged, connected, and eager to return.
